dotBrand
Unlocking the Power of dotBrand gTLDs
Your Exclusive Domain, Your Complete Control
Imagine owning an entire corner of the internet—one as customizable and trusted as your brand itself. A dotBrand gTLD (e.g., .yourbrand) offers exactly that: complete ownership, elite security, and unmatched brand authority.
What Exactly is a dotBrand gTLD?
A dotBrand gTLD is a branded top-level domain where the segment after the dot is your trademark—unlike generic extensions such as .com or .org. Organized under ICANN’s Specification 13, these domains can only be registered by the brand owner, its affiliates, or licensees, giving you total governance over your digital namespace.
Why Your Brand Needs a dotBrand
1. Unrivaled Security & Trust
Your domain is no longer susceptible to hijacking or misuse. You own it outright—ensuring authenticity and trust at every click. Plus, deploying technologies like DNSSEC and HSTS Preload guarantees robust defense against modern web threats.
2. Marketing Simplified & Streamlined
With a dotBrand, customizing URLs for campaigns becomes intuitive and cost-effective. Think campaign.brand, shop.brand, or support.brand—readable, memorable, and free from domain squatter hassles.
3. Stronger Brand Presence & Recognition
Every domain reinforces your brand identity. Whether it’s about.google, home.barclays, or global.canon, these domains elevate brand clarity and position your company as forward-thinking.
4. Futureproof Your Digital Strategy
A dotBrand isn’t just about today—it’s a long-term strategic asset. It supports internal tools, secure micro-sites, future IoT deployment, and evolving digital infrastructure.
Navigating Ownership: What to Know
Obtaining and managing a dotBrand is a commitment—one that involves legal, financial, and operational planning. You’ll need a valid trademark, Registry Operator capability, and stakeholder alignment across IT, legal, marketing, and brand teams.
But the ROI can be substantial. Savings from reduced domain acquisition costs, consolidated digital marketing spend, and reduced IP enforcement issues can offset long-term investment.
Real-World Examples of dotBrand in Action
- Google:
about.google— reinforces brand identity while streamlining user access. - Barclays:
home.barclays— boosts trust and secures homepage authenticity. - BNP Paribas:
mabanque.bnpparibas— delivers trusted, personalized banking access. - Canon:
global.canon— centralizes global presence under branded control.
Namekart: Your Strategic dotBrand Partner
As the next ICANN dotBrand application window (expected in 2026) approaches, you need a partner who delivers technical precision, legal clarity, and branding foresight—without compromise.
Namekart provides:
- Full lifecycle support: from pre-application planning to ongoing governance
- Regulatory alignment with ICANN and Specification 13 requirements
- Visionary domain architecture: internal, campaign, global, and localized use cases
- Seamless integration across security, marketing, and digital teams
Don’t just register a domain. Own your digital destiny.
Secure your brand. Own your namespace. Command your future.
Contact Namekart today for a confidential dotBrand strategy session.