Top Domain Sales
Top 20 All-Time Cash Domain Sales Reported by DNJournal.com (2003 – Present)
Note from the Editor:
DNJournal began tracking and verifying domain aftermarket sales in late 2003. We do not include pre-2003 sales in this list, as many of those were either non-cash deals (often involving company stock with volatile value) or unverified claims, sometimes made to artificially inflate the perceived value of a domain or TLD.
This list includes only pure domain name sales, not those tied to developed websites or businesses. When a domain is sold as part of a website or company, the additional value of associated assets (e.g., customer base, tech stack, product revenue) cannot be separated from the domain’s value alone—similar to how building a home adds value to land in real estate.
Last Updated: October 30, 2024
The list was updated following the $14 million sale of Rocket.com, which now ranks #4. Sales of this magnitude are rare and the list is updated only when new transactions qualify.
⚠️ Special Considerations & Clarifications:
- 360.com: In 2015, Qihoo (a Chinese tech company) reportedly acquired the domain from Vodafone for $17 million, according to anonymous sources. However, this has never been officially confirmed by either party, so the sale is not included.
- Shoes.com: Walmart reportedly acquired the domain in 2017 for $9 million, as uncovered through bankruptcy court filings. However, because minor domains, trademarks, and social handles were included, it’s not listed as a pure domain-only sale, though it’s worth noting.
- Excluded Sales: Many high-value “domain sales” often cited online—such as Insurance.com ($35.6M), VacationRentals.com ($35M), and PrivateJet.com ($30.18M, cash + stock)—were actually full business acquisitions. These are excluded from DNJournal’s list, which focuses strictly on the domain name value. Even Wikipedia incorrectly lists some of these.
🏆 Top 20 Domain-Only Cash Sales of All Time
| Rank | Domain | Sale Price |
|---|---|---|
| 1 | Voice.com | $30,000,000 |
| 2 | Chat.com | $15,500,000 |
| 3 | NFTs.com | $15,000,000 |
| 4 | Rocket.com | $14,000,000 |
| 5 | Sex.com | $13,000,000 |
| 6 | Icon.com | $12,000,000 |
| 7 | Tesla.com | $11,000,000 |
| 8 | Connect.com | $10,000,000 |
| 9 | Porn.com | $9,500,000 |
| 10 | Porno.com | $8,888,888 |
| 11 | Gold.com | $8,515,000 |
| 12 | HealthInsurance.com | $8,133,000 |
| 13 | We.com | $8,000,000 |
| 14 | Diamond.com | $7,500,000 |
| 15 | Z.com | $6,784,000 |
| 16 | Slots.com | $5,500,000 |
| 17 | Toys.com | $5,100,000 |
| 18 | Clothes.com | $4,900,000 |
| 19 | IG.com | $4,700,000 |
| 20 | AV.com | $4,176,922* |
*AV.com was sold for £3,013,000 in 2021. At the time, the exchange rate was $1.3863 per £1, converting to $4,176,922 USD.