Web3 Domains
The Future of Digital Identity and Ownership
A Paradigm Shift in How We Use the Internet
As the world transitions from Web2 to Web3 — a decentralized, blockchain-powered internet — Web3 Domains have emerged as the next frontier in digital identity, brand protection, and secure user interaction.
Unlike traditional domains controlled by centralized registrars (like .com, .net, or .org), Web3 domains are decentralized, censorship-resistant, and fully owned by the user. They function not just as website addresses, but also as crypto wallets, digital IDs, and smart contract access points.
What Are Web3 Domains?
Web3 domains are blockchain-based domain names like:
.eth(Ethereum Name Service).crypto,.nft,.wallet(Unstoppable Domains).btc,.zil,.dao, and others
These domains are stored on public blockchains and are non-fungible tokens (NFTs) — meaning once acquired, they are owned permanently by the user without needing renewal fees or centralized approval.
Why Do Web3 Domains Matter for Enterprises?
1. True Ownership — No Renewal, No Risk of Losing Control
Once you purchase a Web3 domain, it’s yours forever. There are no yearly fees, expiration dates, or risk of registrar lockouts.
2. Brand Protection in Decentralized Ecosystems
Web3 domains are already being used across DeFi, NFTs, DAOs, and decentralized websites. Not securing your brand on these extensions exposes you to brand impersonation, phishing, and reputational risk in the emerging Web3 world.
3. Multi-Functionality
Web3 domains are more than just addresses. They can serve as:
- Universal crypto wallet addresses (e.g.,
yourbrand.eth) - Decentralized login credentials (replacing email/password)
- End-points for decentralized websites (hosted on IPFS, Arweave, etc.)
- Cross-chain identity in Metaverse and Web3 apps
4. Resilience Against Censorship and Takedowns
Hosted outside traditional DNS systems, these domains are impervious to centralized takedown requests — ideal for companies focused on data sovereignty, freedom of expression, and global reach in tightly regulated markets.
The Risk of Not Acting Now
Major brands like Budweiser (beer.eth), Puma (puma.eth), and Coca-Cola (coca-cola.eth) have already started acquiring Web3 domains to futureproof their presence. Delay in action can result in cybersquatting, inflated acquisition costs, or permanent loss of your digital identity in Web3.
Compare this to the early days of the .com boom — when brands failed to secure digital real estate, only to pay millions later in recovery or litigation.
Why Namekart?
At Namekart, we specialize in bridging traditional brand strategy with emerging Web3 domain infrastructure. While legacy players like MarkMonitor, CSCDBS, and Safenames focus on centralized registry management, we’re natively integrated with decentralized domain ecosystems.
We offer:
- Brand-first acquisition strategies across
.eth,.crypto,.nft, and more - Portfolio monitoring to identify Web3 impersonation risks
- Custom ENS subdomain deployments for loyalty programs, NFTs, and communities
- Integration advisory for IPFS hosting and Web3 app development
- Legal & IP consulting for decentralized namespaces
Our Enterprise Web3 Domain Services
| Service | Description |
|---|---|
| Brand Securing | Acquire and vault your trademark across major Web3 domain registries |
| Threat Intelligence | Monitor blockchain domains for impersonation, phishing, or fraudulent use |
| Corporate Wallet Integration | Set up and manage branded ENS or Unstoppable wallets for team or customer use |
| Custom Decentralized Web Portals | Launch decentralized brand websites on IPFS or Arweave with full NFT domain integration |
| Policy Development | Establish internal governance on Web3 domain usage across departments |
Prepare Your Brand for Web3
The decentralized internet is not a trend — it’s the next phase of digital evolution. Brands that prepare today will lead tomorrow. Web3 domains are not just web addresses — they are your identity, access layer, and reputation in the decentralized economy.
Let Namekart be your strategic partner in Web3 domain acquisition, protection, and deployment.